The DTC Stack.
One Brand Brain. Nineteen execution skills. Everything your ecommerce store needs to ship on-brand content with AI - email, product pages, ads, SEO, GEO, and more.
One-time purchase · Instant access · Lifetime updates
AI has no ecommerce brain.
You paste your product into ChatGPT. It spits out generic copy that sounds like every other brand. No voice. No positioning. No awareness of your customers, their objections, or what makes you different.
So you prompt-engineer for 45 minutes trying to get something usable. You add context. You rewrite. You settle for “close enough.” Then you do it again tomorrow for a different channel.
The DTC Stack fixes this. You build your Brand Brain once - voice, positioning, personas, products, objections - and every skill reads from it automatically. Your email flows, product pages, ad creative, and SEO content all sound like you. Not a robot.
Get the DTC Stack
One purchase, everything included. Brand Brain + 19 execution skills for product pages, email, ads, SEO, GEO, and more. $199, one time.
Build Your Brand Brain
Fill out the Brand Brain with your voice, positioning, personas, and products. Every skill reads from it automatically. Takes 1-2 hours if you have existing brand materials.
Ship Real Work
Generate product pages, email campaigns, ad creative, and more - all aligned to your brand voice, your products, your audience. Minutes, not days.
Everything you need. Nothing you don't.
One Brand Brain. Nineteen execution skills. Everything connected.
The Commerce Intelligence System (Brand Brain) is the foundation. It teaches AI your voice, positioning, personas, products, and objections. Every other skill reads from it - so your email flows, product pages, ad creative, and SEO content all sound like you.
- Install the Brand Brain once - every skill inherits your brand context
- Product pages reference your real objections and personas
- Email flows match your voice and product positioning
- Ad creative pulls hooks from your actual customer language
- SEO content aligns with your brand messaging framework
- Every skill learns your preferences session over session via built-in feedback logs
Commerce Intelligence System
The Brand Brain - feeds into everything below
Klaviyo Flows
Email Campaigns
Product Pages
Ad Creative
SEO Builder
CRO Audit
Landing Pages
CX Help Center
Review Mining
GEO Engine
Social & UGC
Retention & Subs
Blog Content
PDP SEO
Competitor Intel
Static Ad Prompts
Plug in your store. Every skill gets context.
Skills work without data. But when they can see your revenue, email metrics, reviews, and support tickets, they stop writing generic copy and start writing for your store. One connection feeds all 20 skills.
Connect an analytics aggregator like Polar or Kleio and every skill inherits your numbers. Or connect individual platforms directly - Shopify, Klaviyo, GA4, your review platform, your CX tool. Mix and match.
Skills that learn your preferences
Every skill includes a feedback loop. Correct something mid-session - “never use that headline style” or “always lead with social proof on cold traffic” - and the skill logs it automatically. Next session, it reads your preferences before doing anything. No repeating yourself. The more you use each skill, the sharper it gets for your brand. Plain text, fully editable, no black box.
This is for you if…
This is not…
What do I get for $199?
Everything. The Brand Brain (Commerce Intelligence System) plus all 19 execution skills - Klaviyo flows, email campaigns, product pages, landing pages, ad creative, collection SEO, GEO (AI search optimization), CRO audit, review mining, CX help center builder, social content & UGC, retention & subscription optimization, eCom blog content, PDP SEO optimization, competitor intelligence, static ad prompt engine, customer intelligence engine, and Shopify page builder. One purchase, complete coverage.
Which skill should I start with?
Start with the Commerce Intelligence System (Brand Brain). It takes 1-2 hours if you already have brand guidelines and customer research - longer if you're building from scratch. Every other skill reads from it. After that, pick whatever channel matters most to your business - email, product pages, or ads.
What tools do these work with?
30+ AI agents including Claude Code, Cursor, GitHub Copilot, VS Code, Windsurf, Gemini CLI, and OpenAI Codex. Every skill follows the open Agent Skills standard - not a proprietary format locked to one tool. Install into whatever you already use.
Is this a subscription?
No. One-time purchase, lifetime access. You get instant access to all 19 skills and every future update.
How is this different from ChatGPT prompts?
Prompts are one-off instructions. Skills are structured systems with brand context, decision frameworks, and execution workflows. The Brand Brain gives every skill your voice, your products, and your positioning - so the output sounds like you from the first generation.
Do I need to be technical?
No. Skills are markdown files - plain text with simple formatting. If you can write an email, you can use the DTC Stack. Drop the files into your AI tool, fill in your brand context, and start generating.
Do the skills improve over time?
Yes. Every skill has a built-in feedback log. When you correct something during a session - tone, framing, compliance rules, formatting preferences - the skill logs it automatically. Next time you use that skill, it reads your log first and applies every preference. You never give the same correction twice.
Can I get help setting it up?
Yes - book an AI Ops Diagnostic ($997) and we'll identify the highest-ROI AI opportunities for your store, then build them for you. Your $199 system purchase applies as credit.
Get the complete AI system for your store.
$199One-time purchase · Instant access · Lifetime updates